Born in the 30s Jean Louis Scherrer trained as a ballet dancer, this training introduced him to theatrical costumes and prepared him to design clothes that would suit the public roles of women connected with politics, theatre and the arts. His love affair with fashion took him to Dior where he worked alongside Yves St Laurent in the 50s.

In the mid 60s he created his own successful haute couture establishment quickly becoming known for designs described as classic, restrained, sophisticated yet sexy. The famous SCHERRER blazer with its decorated breast pockets and tailored shoulders has become a classic. Scherrer was not a maker of trends, but of refined deluxe versions of trends. His successful empire continued in the 70s with the creation of his Prêt à Porter collection and the introduction of his first signature fragrance Jean Louis Scherrer - the eternal feminine fragrance.